VIRTUAL COOKING SHOW
Your Business + Our Workforce + This Experience = Recipe for Business Success in Virginia’s Shenandoah Valley
Many of the Shenandoah Valley’s best kept secrets are name brands being produced in state-of-the-art manufacturing facilities throughout our region. Our cooking classes will give us an opportunity to tell our story of deep food and beverage manufacturing expertise through good food and fellowship – virtually. You’ll hear from local food and beverage industry partners on their business success stories and how their projects – both big and small, new and expanding – were made possible by regional ingredients for their success.
Follow along as we share how the Shenandoah Valley’s food and beverage businesses maximize farm-to-table culture for field-to-market success. And because we are so much more than food and beverage, we’ve expanded the cooking experience into other production sectors. We hope you enjoy our recipes for success!
A Dash of Thanks and a Sprinkle of Giving from the Shenandoah Valley
In our last cooking show of 2022 (our 8th in the series) we focus on Thanksgiving and the heritage of the Shenandoah Valley. SVP Executive Director Jay Langston bakes a traditional dressing recipe that’s been passed through the generations in his family while talking to guests from the Brethren and Mennonite Heritage Center, City of Harrisonburg Economic Development and Valley Pike Farm Market. Filmed in a 1700s era log home, viewers will learn about the history of the Valley and hear from locals who are doing their part to preserve the history of our region while cultivating business and growth opportunities.
(54 minute watch)
Harvest a Taste of the Shenandoah Valley in Shenandoah County
In this 7th edition of our virtual cooking show, we feature Shenandoah County and some of the delicious locally made products as we bake an Apple Beer Bread. Host Woodstock Brewhouse made for the perfect backdrop to this edition’s recipe that featured their Tipsy Squirrel brown ale. Site consultants learned about the history of the brewhouse and heard from representatives from Bowman Andros, Shentel and the county’s economic development office.
(56 minute watch)
Living a Better Life Through Flowers: Harmony Harvest and Floral Genius
During this “cooking” class, we showcased a side of agriculture in the Shenandoah Valley that is not as well known; flowers! Our consultants learned about Harmony Harvest and Floral Genius, a small company that is becoming a force in the flower business. Follow along as we make floral arrangements and learn about the services that are helping the owners of these two businesses, sisters Jessica hall and Stephanie Auville grow 1600% during the COVID pandemic. They will discuss, the founding of their company 10 years ago, the major business transition taken in 2020, their passion for horticulture, and we’ll brag about their success. Click here to read more.
(51 min. watch)
Aviation Innovation in the Shenandoah Valley: The NextGen Aviators Program
During this “cooking” class, our consultants discovered that the Shenandoah Valley is not just food and beverage. Follow along as we fabricate an airplane at Dynamic Aviation. We’ll have guests talking about Dynamic Aviation’s unique NextGen Aviators program and how they are transforming what young people see as potential career paths. You’ll learn what it takes to be an engineer, fabricator, pilot or aviation mechanic in no time! Click here to read more.
(60 min. watch)
The Shenandoah Valley Life. Choose Your Own Cozy.
Virginia’s Shenandoah Valley life is 365 days of “cozy.” Our cozy character is formed by a mosaic of majestic mountains, downtown hubs, and accessible outdoor recreation. In November, site selectors followed along as we baked Wade’s Mill Cornbread and shared how our agricultural heritage is instrumental in the success of our food and beverage industry and adds to our quality of life. Click here to read more.
(44 min. watch)
Oh, the Places We’ll Go: Back to School Edition
It’s back to school for the Shenandoah Valley’s 10 colleges and universities, 8 career and technical centers, and public and private K-12 schools. In August, site selectors prepared granola bars and heard from higher-education guests who shared how the Shenandoah Valley applies high academic standards, new technologies, and the application of classroom learning to real-world situations to create a recipe for workforce success. Click here to read more.
(48 min. watch)
Fresh Food, Fresh Air, Fresh Perspective.
In May, we streamed live from Massanutten Resort, one of our four-season recreational attractions and top employers in the region. Site selectors grilled chicken tacos alongside Farmer Focus’ very own Jefferson Heatwole and met special guests who shared how the Shenandoah Valley offers a fresh perspective that creates a recipe for business success. Click here to read more.
(32 min. watch)
Life is Sweeter in Virginia’s Shenandoah Valley
In February, we streamed live from The Yellow Barn at Shenandoah Caverns, one of our premier tourism venues. Site selectors followed along sous-chef Jay Langston as he prepared his Cappuccino Peanut Butter Blossoms. Throughout the segment, special guests shared how our economic development assets, including the Hershey Boot Camp, develop the infrastructure and workforce for some of the sweetest jobs in the Shenandoah Valley. Click here to read more.
(47 min. watch)